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The Pharcyde Band Merch

What happens when you get a phone call from one of the worlds best loved American Hip Hop groups for merchandise? You get on it!!

 

 

The Pharcyde is an American alternative hip hop group, formed in 1989, from South Central Los Angeles. The original four members of the group are Imani, Slimkid3, Bootie Brown, and Fatlip. DJ Mark Luv was the group’s first disc jockey, followed by producer J-Swift and then J Dilla.

 

 

 

Booked to play the Cork Guinness Jazz Festival in October the band found themselves in a bind, their supplier of merch for their tour had let them down, badly, and they found themselves a day before the Cork leg of the tour with absolutely no merch. And you can’t show up to a leg of a world tour without any merch can you?

 

Step Up Tee Siopa?

It all happened very quickly, from the first call to setting up a WhatSapp group between, us, the band, tour manager and pr so we could get moving quickly. The artwork was sent over and unfortunately (or perhaps our standard are just too high) it needed a bit of work to clean it up and make it sharp for print. But that’s no problem, we sorted it in no time. We quickly got the first test print done for each design and sent back by WhatsApp for sign off. All this happened while the ban were getting on a plane from their Scottish leg. No time to spare. The test prints were signed off and we hit the go switch running all the merch in one afternoon.

The Merch

The band needed two designs printed super quick. One a single colour Pharcyde Logo black on white. The other, a full colour group photo that can only be printed by direct to garment. which is where we come in. With 2 x Kornit Storm HD DTG printers in our arsenal we knew the job wouldn’t be a challenge.

We even met The Band

Being massive Hip Hop fans we couldn’t refuse an opportunity to meet with the band before the gig and give them their merch. They were blown away with the speed and quality of the job. It as our pleasure.